know your customer

So, you have a great idea for your business – but will it give you the sort of future/income that you would like to have?

You will only know if you:

  • Understand the wider environment in which you trade
  • Know who is your main competition and how their products rate compared to your idea
  • Know the size of your potential market (B2B and B2C)
  • Really understand your target customers

In the workshop – we aim to give you the tools to be able to find all this information