Consider your messaging – Exercise
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You have completed an assessment of the values which apply to our product or service and should now have a full understanding of what sets your company apart from competitors.
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Question 1 of 3
1. Question
Functional value
What does your product or service do?
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This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
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Question 2 of 3
2. Question
Personal benefits
Get into your customers’ shoes and think about what they value. What are the key factors for them when making a purchase? What kind of problems are they facing? How does your product or service fulfil their needs?
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This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
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Question 3 of 3
3. Question
Collective benefits
How does your product or service making things better on a large scale – eg do you recycle, educate, donate?
Do you directly create change in terms of consumption, promoting local producers or spread ideas?
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This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
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