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In this exercise we have explored the elements that make up an USP and how you can use your understanding of them to develop your own USP. We will move onto look at how to articulate your USP in your communications.
Using your customer persona document, think about the top three needs that your products or services meet for your target customers. Why do they buy from you and what needs are you meeting?
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Now, using your competitor analysis document, for your top three customers, give each one a score (where 0 is Does not Meet and 10 is Meets Exactly) for how well your competitors meet the needs of these customers.
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Then think about your products or services and score these for the same three customer needs – also include anything that you offer that your competitors do not. This will give you your competitive advantage.
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Look at industry trends to see if there are any new markets opening up or new opportunities to position your products or services in these new markets. For example:
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Download the Creating your USP sheet from the Materials tab at the top of the page and complete. At the bottom of the page, there is room for you to create your USP – write this down and then upload the document (Appendix 2)
Upload your answer to this question.
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.