Building your brand and value

Summary & Reflection

Summary This unit has provided you with an overview of what a brand is and why it is important for your business. We also explored USPs and how they help you to differentiate your business in the marketplace and how to position your brand for the best impact. We also looked at other elements of …

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Next steps in building your brand

Unit Overview & Objectives Understanding the purpose of logos & straplines/taglines Consider your messaging – benefits & features Choose the right channels to communicate your message

Creating a core brand message or value proposition for your company

In this unit we consider what a core brand message or value proposition is and what is says about your business. We then move on to develop one for your business. Unit Overview & Objectives What is a value proposition? Developing a value proposition for your business

An Introduction to USPs

In this unit we look at USPs and how they can be developed and used within your business. Unit Overview & Objectives What is a USP? Developing your USPs How to articulate your USPs

Understanding customer value

In this unit we look at the impact of perceived value on customers and how this affects their buying behaviour. To do this we define perceived value and what it means to customers. Unit Overview & Objectives The impact of perceived value on customers How to define perceived value