Understanding your market

In this unit, we will look at a case study which utilises all of the tools which we have explored in the module overall. You can then apply this to your own business to pull together your actions into one plan.

Now that you have collated the information you need to understand your market and customers, we will now help you to use that information to set goals for your business. If you do decide that it is worth pursuing your business idea, you now need to set goals in order to move your business forward. 

In this unit we help you to look at some of the tools you can use to analyse customers and competitors. This in turn will help you to understand your customers, competitors and the market in which you are operating as a business.  Overview & Objectives Build the perfect questionnaire Explore the online tools available

In this unit we look at the topic of market research and explore the different types available, considering which might be most appropriate for your business.  Unit Overview & Objectives Understand the importance of market research  Define the types and methods of market research  Explore the market research process  Look at the differences between primary