An introduction to market research

So now we understand why we need it but of course the next question is –

How do I do Market Research?

There are two main types:

Qualitative research

An in-depth exploration of what people think, feel or do and, crucially, why. 

For example: qualitative research on a website would be

  • What do people think when they visit the website
  • Does it meet their needs?
  • Could they find what they want?
  • Was it easy to use?

Quantitative research 

Provides a measure of how many people think, feel or act in a certain way and uses statistical analysis to determine the results.

For example:

  • How many monthly visitors
  • How many web pages
  • How many web searches