Understanding your market

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You have a great idea for a business – but will it give you the sort of future/income that you would like to have? 

Conducting research

Working through this module will give you the tools to be able to find all the information you need to help you make that decision. Everything you learn will feed into your business, marketing and finance plans for your enterprise.  

You will only know if you:

  • Understand the wider environment in which you trade
  • Know who is your main competition and how their products rate compared to your idea
  • Know the size of your potential market (B2B and B2C)
  • Really understand your target customers

In the online workshop – we aim to give you the tools to be able to find all this information