Case Study

“Being able to participate on the AWE Making a Difference programme was a life-changing experience.” Find out more about Maryam and Mariam’s business start-up journey.

“AWE has been amazing because it has helped me to do things differently. Being able to join the weekly AWE group with other women, has been very supportive and inspiring.” Find out more about Emma’s experience setting up a charity.

Kimberley Chandler – Cinnamon Yoga An ambition to spread her love of yoga and sharing its benefits with others was the inspiration for Cinnamon Yoga, set up by Kimberley Chandler in 2019. After resigning from her office job for a media production company in Brighton, she worked at Soul & Surf in India. It was

Sharon Lobb felt the need for a change and a new challenge, which coincided with her daughter’s desire to start a new retail business. Therefore mother and daughter decided to go into business together. They wanted to build a retail business which sold quirky and unique things, as well as traditional and quality items for children.

Jo realised that she might be able to turn her exceptional baking skills, having made cakes for her family, into a business. However she felt she did not possess the skills she needed to start her business, and she also lacked the confidence to do so.

Ruth Daddow, the founder of She Decorates is a painting and decorating business based in Redruth, Cornwall, focusing on residential properties and small businesses. Ruth has always enjoyed decorating, so when her teaching contract came to an end, her family and friends encouraged her do something different and to start a decorating business and she has not looked back since!